We used a grid template to ensure consistency in ratios, sizes and line weights. When possible, the company used the Google Material Symbols & Icons Library. When we needed something not in the Google Library, I would create them to match that style and our brand guidelines.

This color palette supported the company's commitment to sustainability. It intentionally did not define print ink equivalents (Pantone or CMYK) to reduce paper consumption. The company had acquired several companies over the years and just kept adding the legacy colors to extend the palette.  It became a kaleidoscope of color chaos. The change to the new brand strengthened to their identity with a consistent voice.

Typography